Summary
Edmunds Launches ‘Name of the Game’ Campaign Featuring Athletes SANTA MONICA, Calif., Sept. 17, 2024 (GLOBE NEWSWIRE) — Car shopping platform Edmunds introduces a new campaign titled “Name of the Game” to increase brand recognition among car buyers. Key Highlights: – The campaign features professional athletes with the last name Edmunds: – Tremaine, Terrell, and Trey Edmunds (football players) – Kristen Edmonds (soccer player) – Ads will appear on Instagram, Facebook, YouTube, TikTok, and streaming TV, showcasing the tagline “We Drive It Like It Is.” – Target Audience: The campaign aims to engage sports enthusiasts, providing confidence and tools for car shopping. – Engaging Content: – Three ads titled “Team Edmunds,” “Postgame: Brothers,” and “Postgame: Kristen” launch today and run until November 15. – Directed by SuperJoy and influenced by Supernatural AI, the ads blend humor with car shopping expertise. – Athlete Insights: Tremaine Edmunds emphasizes the importance of the shared Edmunds name in their partnership, highlighting leadership and reliability in both sports and car buying. Upcoming Promotions: A sweepstakes related to the campaign will soon launch for Chicago fans, with details available on edmunds.com/press. About Edmunds: Edmunds provides online resources for car buyers, featuring comprehensive reviews and expert shopping tips, helping millions make informed decisions on vehicle purchases. Based in Santa Monica, California, Edmunds is recognized as a top workplace in America and has a strong social media presence.
Original Source: dailyguardian.ca
