Summary
Branded Content: 8 Successful Examples Branded content offers a more authentic connection with consumers compared to traditional advertising. It emphasizes a distinct brand voice that aligns with values and engages audiences through storytelling. Creating effective branded content is challenging, so here are eight standout examples: 1. Dove – Type of Content: User-generated social media – Strategy: Focused on strong brand voice and cause-based marketing. Their #showus campaign encouraged women to share personal stories, receiving thousands of heartfelt submissions and high engagement through videos and Instagram posts. 2. Cisco – Type of Content: Social media posts – Strategy: Employee advocacy to humanize the brand. Employees shared relatable stories showcasing Cisco’s commitment to their well-being, such as special parking spots for pregnant employees, using the hashtag #wearecisco for visibility. 3. Tinder – Type of Content: Social media – Strategy: Targeted women with humor through the #menprovement campaign. By utilizing memes and relatable messages, the campaign resonated with the audience, achieving significant engagement on Instagram. 4. Subaru – Type of Content: Social media – Strategy: Turned customers into advocates through the #meetanowner campaign, featuring real Subaru owners sharing their adventure stories with their vehicles, bolstering community and brand loyalty. 5. Red Bull – Type of Content: Adventure videos – Strategy: Created non-promotional, thrilling video content focusing on extreme sports, reinforcing the brand’s image associated with adventure and excitement, drawing in millions of viewers on their YouTube channel. 6. Apple TV+ – Type of Content: Self-produced TV show – Strategy: Produced “The Morning Show” which seamlessly integrated Apple products into its narrative, generating buzz and winning multiple Emmy nominations. 7. Birkenstock – Type of Content: Documentary – Strategy: Partnered with The New York Times to create “Ugly for a Reason,” exploring foot health and sustainability, emphasizing the purpose behind their unique sandal design. 8. Zelle and Vox Media – Type of Content: Explainer series – Strategy: Launched “The Science Behind Scams” to educate consumers about online fraud, connecting the brand to relevant issues and enhancing consumer trust. ### Conclusion These examples illustrate the effectiveness of branded content in engaging audiences and conveying brand values. Understanding what makes these strategies successful can inspire your own branded content efforts.
Original Source: influencermarketinghub.com
