Summary
In 2024, a global survey of marketers revealed the following usage of social media platforms for marketing: – Facebook: 86% of marketers use it for marketing. – Instagram: 79% utilized it. – LinkedIn: 65% reported usage. Growth in Organic Use: – 59% of marketers aim to increase organic marketing on YouTube. – Both LinkedIn and Instagram follow closely in planned organic growth. The primary motivation for utilizing social media is enhancing brand exposure and driving traffic. B2B vs. B2C Marketing: – B2C marketers favor Facebook and Instagram, capitalizing on their high user engagement. – B2B marketers, on the other hand, focus on LinkedIn to foster professional connections and corporate relations.
Original Source: www.statista.com
