Summary
### Key Social Media Statistics for 2024 Social media continues to evolve rapidly, offering both users and businesses insights into emerging trends. Here are key statistics and insights for 2024: – Global Usage: As of April 2024, approximately 5 billion people worldwide (63% of the population) engage with social media platforms. – Most Popular Platforms: YouTube is the leading social media platform among U.S. adults, followed by Facebook and Instagram. Surprising insights reveal Pinterest’s user base skews heavily female, whereas Reddit is more popular among men. – User Engagement: – 78% of adults aged 18-29 use Instagram, contrasting with only 15% of those aged 65 and older. – Activity on Twitter (renamed X) has diminished post-rebrand; many active users are posting less, with a quarter of users doubting their continued usage in the next year. – Influencer Marketing: 75% of marketers leverage social media influencers for brand promotion. Notably, Gen Z relies on influencers for discovering video games, and a growing number of baby boomers follow influencers. – Daily Usage: The average individual spends approximately 2.5 hours on social media daily, distributing this time across 6-7 platforms, amounting to over one month of usage per year. – News Sources: 45% of Americans aged 15-24 obtain news primarily from social media, signifying a shift from traditional news media. – Mental Health Impacts: Over half of teens find it challenging to quit social media, revealing deep social integration despite concerns about mental health. – Consumer Behavior: Almost half of consumers check social media prior to purchases, showcasing the importance of an effective marketing strategy. Social media ads are linked to impulse buying decisions. – AI Interaction: 58% of users struggle to distinguish between AI bots and real individuals during online interactions, raising concerns about authenticity and trust. ### Conclusion The landscape of social media in 2024 reveals a complex interplay of user preferences and behaviors, highlighting the importance of adapting to ongoing changes for marketers and consumers alike.
Original Source: www.marketwatch.com
